Category: Diners

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Dine In Trends

5 Women-Owned Restaurants in Atlanta To Check Out During Women’s History Month

Women-owned businesses are a driving force in the U.S. economy. Every day, we rely on women entrepreneurs running their businesses and demonstrating their skills and expertise in the restaurant industry.

First, let’s look at some statistics that show how women have been dominating the business world. 

  • Within the last year, women have started over 1,800 new businesses daily, and these women-run businesses are growing every day.
  • Of these new businesses, 64% of them are women of color.
  • More than 11.6 million firms are owned by women (generating 1.7 trillion in sales) 2017
  • 5.4 million firms are majority-owned by women of color in the U.S., generating over $300 billion in annual revenue.

We narrowed down five women-owned restaurants (out of the many) in Atlanta that are a force to be reckoned with.

LottaFrutta

When Myrna Perez opened LottaFrutta in 2006, she wanted to infuse her Cuban culture with Atlanta’s Old Fourth Ward neighborhood. This staple Latin restaurant has been in the community for the past fifteen years, and it’s a neighborhood favorite.

LottaFrutta serves fresh-cut fruit all day, smoothies, salads, and famously delicious Cuban-style sandwiches.

We recommend trying the Limonatta fresh fruit cup, which features Perez’s signature spicy chile guajillo. It is surprisingly spicy and an excellent combination of cantaloupes, pineapples, papaya and a sweet and spicy combo kick you never knew you needed.

Anna’s BBQ

This BBQ joint is everything we love in Atlanta food, and owner Anna Phelps is no rooky on the grill. Featuring classic items like smokey bbq ribs, mac and cheese, pulled pork, wings, and everything in between.

Since opening in 2013, Phelps has served southern-style meals in this cozy restaurant that feels like home with its warm and inviting comfort food. Anna’s was also voted Atlanta Magazines Best BBQ in 2019, which means these menu items are playing no games in the excellent food department.

Slutty Vegan ATL

This vegan food truck took Atlanta by storm when it opened in 2018. Pinky Cole has made a name for herself by creating a menu that gained a massive following in the ATL vegan community and is now a staple among vegan restaurants and black-owned restaurants. Her customers rave over the secret seasoning uses in her burgers which creates a Caribbean feel with a southern style twist.

To learn more about Pinky Cole, check out her interview with Forbes!

Slutty Vegan’s menu items are full of originals like their Super Slut, a plant-based patty loaded with guacamole, jalapenos, vegan cheese, caramelized onions, lettuce, tomato, and their signature Slut Sauce on a vegan Hawaiian bun.

Twisted Soul Cookhouse & Pours

Executive Chef Deborah VanTrece is putting her signature stamp on soul food and flavor with an elevated twist. After 25 years of experience, VanTrece opened Twisted Soul Cookhouse & Pours. It is now ranked highly among Atlanta restaurants and has been featured on the Cooking Channels Late Nite Eats and Genius Kitchen Carnivorous.

They serve a dinner and brunch menu, many highlights, but the specialty cocktails make their restaurant even more special. Their southern martini includes bacon-infused vodka, brown sugar, apple, sage, and Nux Alpina liquor.

Infusion Crab Atlanta 

Kimberly Knox opened Infusion Crab ATL to serve up what she calls “soulful seafood”. Centering her business around her and her 2 daughters McKenzie and Madison, they created their business centered around family. The three ladies have gained a large following for their family-oriented business that has a knack for making out of this world seafood entrees. 

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Dine In Trends

VEGAN? Here Are The Best Options When Dining Out

Switching to a plant-based diet or vegan diet is a huge lifestyle change that alters your eating habits and the way you order out. Dining out with fewer options can be frustrating, but don’t worry, we have your back. There are things you can look for when eating out and ordering off a menu, and we’re here to suggest the best options for you. It’s important to note that getting creative in these instances will be the beginning of you getting more comfortable with your vegan lifestyle. Here are some options that might make things a little easier the next time you dine with friends and family. 

When ordering anything as a vegan, we must tell the people who are making our food. It’s obvious, I know, but sometimes you might think something is already vegan when in fact, it could have a broth or a marinade that contains meat or poultry. Places of business want to accommodate all your needs, and they want to create the best experience possible for their customers. Sometimes restaurants even have a vegan menu that’s not on their regular menu, but you won’t know unless you ask. 

We often see menus that include the “V” next to the dish description or a leaf icon. That will guide you to your best picks. 

Even when the menus aren’t all that vegan-friendly, it’s important to know that most things can be easily made vegetarian/vegan. There is no shame in asking for substitutions, and most of the time, they have options to accommodate you. If you see main dishes that aren’t necessarily vegan, look to the sides. Getting multiple side dishes will still satisfy you as well. 

There are tons of great apps and websites to help you find vegan-friendly restaurants near you. This can be great for travel or getting to know your local vegan places. 

Ok, so what restaurants have the best vegan options? 

Vegan/Vegetarian Restaurants 

This one may seem obvious, but we don’t see many vegan/vegetarian restaurants, but there are more and more appearing every day the more common veganism has been becoming. 

Mexican

With Mexican food, it’s simple to eat vegan and not have to worry too much. You can change many traditional Mexican dishes like tacos, burritos, and fajitas, and there’s always a vegetable option. 

Be sure to ask for no sour cream or cheese, and sometimes dishes are made with chicken broth, so ask for substitutions. 

Even Mexican starters like salsa, guacamole with tortilla chips are vegan friendly, and veggie bean burritos taste heavenly. 

Thai 

Vegetable pad thai, veggie rolls, vegetable curry, and styles of rice dishes, Thai food is an excellent choice for vegans alike. These are easy cuisines for any vegan to enjoy, and Thai food has endless green options, tofu, and other plant-based foods. 

Just be sure to ask for no egg or fish sauces; most places can use a substitute.

Japanese

It’s surprisingly easy to find plant-based food when ordering Japanese cuisine. You have tons of options like edamame, veggie sushi rolls, fried tofu, vegetable tempura, and seaweed salads. Again, always let the restaurant know your vegan, so they don’t add any eggs, fish sauce, or dried fish flakes commonly used in Asian cuisines. 

Chinese 

That’s right! You can still enjoy your favorite Chinese food vegan style. Your options include vegetable spring rolls, veggie dumplings, soups, fried rice, and noodles. Chinese food has many options for vegans and plant-based dieters; make sure you let them know not to add in the egg, which is often used in Chinese dishes. 

Italian

Classic Italian food is another excellent option for non-meat-eaters and vegans. Italian cuisine includes bruschetta dishes, various salads, grilled artichokes, pasta, vegetable-style pizzas without cheese. When ordering vegan, it’s ok to get creative, and it’s ok to ask for your specific needs to be met. 

Make sure when ordering your salad you use dressings with a vinegar base and contain non-dairy options. 

You may not order the calamari, but you can always ask for them to fry up some zucchini or see if they have other vegetable replacements. 

Greek

Greek food is another excellent option for vegans, with a ton of platters to choose from. It’s often easy to find a Greek restaurant or diner nearby that has all the plant-based ingredients you’re looking for. That includes common Greek dishes like hummus, pita bread, Greek salads, grilled vegetables, and roasted eggplant. The greek food option is one of the healthiest, and most of their dishes provide protein and other nutrients your body loves. 

Greek salad is loaded with tomatoes, onions, olives, peppers, and cucumber; don’t forget to ask to hold the feta sprinkled on top. There are even options for different style wraps on the menu that can include vegetables and rice.  

BBQ or steak restaurants

Ok, this one sounds a little bizarre, but bbq and steak restaurants often have different vegan options. That is deep-fried pickles, french fries, vegetable chili, sweet potato fries, and even vegetables smothered in bbq sauce. 

Be cautious and ask for no cheese or butter often used in these dishes, and batters often contain buttermilk.

American

With traditional American food, you have your selection of vegan picks. The classics include french fries, onion rings, potato wedges, and most of the time, there’s a veggie burger option. There are also tons of sides to choose from, brussel sprouts, steamed spinach, mushrooms, baked potatoes with a little bit of olive oil, YUM! 

Middle Eastern 

One of the best parts about being vegan is that we get to try new things, and middle eastern restaurants have plenty of vegetable options on their menu. You have your choices of falafels, tahini, rice, pita, couscous, all available options for vegans. It’s often served with yogurt or cheese, so be sure to let them know you can do without. 

Ordering out doesn’t have to be a hassle when eating on a vegan diet. You don’t have to go to vegan-only restaurants or miss out on what your friends want to eat. 

Learn more about how ChowEasy can help you grow your dine-in business.

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Diners

Mindful Food: Eat Your Way to Relaxation and Sleep

Energy drinks are so pre-2020.

2020 brought sudden unexpected changes to a world we once knew. In these uncharted waters, anxiety and stress rose to new heights.

It should come as no surprise then that foods with benefits to relaxation and sleep we’re desperately sought out for. If there was anything good to come out of the pandemic it would have to be increased care and attention to one’s health.

Now instead of energy boosting foods, foods that help increase mindfulness are on the rise. We’ve seen countless businesses roll out their meditation apps and yoga mats in 2020 but we suspect we’ll see innovations in the food space too.

Here are some foods that’ll help you stay sane with relaxation and sleep for the uncertain year ahead!

Fruits and Veggies…How Typical.

Fruits and vegetables are packed with vitamins but here we are referencing a particular one. That particular one is vitamin C. Brent A. Bauer, M.D suggests that vitamin C may help boost your mood.

Vitamin C cannot be stored nor created by the body and a deficiency in the vitamin often causes depression and fatigue. Some studies show vitamin C supplementation successfully boosting mood and lowering anxiety levels.

Boost vitamin C levels with citrus foods like lemons, oranges, and grapefruit. Also try rose hips, thyme, broccoli, kale, kiwi, and guavas.

Fatty Fish Are Friends

Omega-3 fatty acids, found in salmon and other fish, help reduce depression and anxiety symptoms. The anti-inflammatory properties of omega-3s are believed to be the reason for reduced stress.

Salmon and other fatty fish are often referenced as a food to help with mental health.

Also try: Mackerel, black cod, anchovies, oysters, sardines, and rainbow trout.

Wait, Don’t Breakup with Carbs Yet

Not all carbs are created equal. Sure, if you’re trying to lose weight then you may cut down on pizza, white bread, bagels, and more stuff that taste good. Whole grains however help promote calmness.

Feelings of serenity from whole grains can be attributed to their richness in fiber and vitamin B. Whole grain carbs are even believed to increase serotonin in the brain according to Mayo Clinic.

Don’t Be Afraid to Go Nuts

B vitamins and omega-3 fatty acids can be found in various nuts and help reduce stress. Vitamin B supports the nervous system and improves anxiety symptoms.

These are less than half of the many amazing benefits however.

Here are some nuts and seeds to keep you from going nuts:

  • Pumpkin Seeds
    • Rich in magnesium.
    • Stress can deplete magnesium and many processed foods lack this nutrient
    • Magnesium can also improve sleep quality
  • Walnuts
    • Reduces risk of depression and improves mood in males according to this study
  • Almonds
    • May help with sleep because it is a source of melatonin

Do You Trust Your Gut?

Gut health, in recent years, has become the subject of many health studies. Many of these studies suggest there is a correlation between healthy gut bacteria and mental health.

This would mean that keeping your gut healthy will help your mind deal with stress and anxiety. Probiotics like yogurt, kimchi, kefir, and kombucha is sought for this very reason.

Probiotics are live microorganisms that help restore gut flora. By consuming probiotics, you are allowing them to interact with the colony of micro organisms in your gut and alter it.

Care for a Cup of Tea?

Tea is often associated with cleansing the body of toxicants and promoting relaxation.

Here are a couple to try if you haven’t already:

  • Peppermint Tea
    • Has menthol which acts as a natural muscle rexalant
    • Herbal, therefore caffeine-free
    • Calms your mind and eases bodily tension
  • Chamomile Tea
    • Contains flavones which are antioxidants that reduce inflammation
    • Also contains Apigenin, an antioxidant that binds to specific brain receptors that promote sleep and fight insomnia

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Deals Marketing Restaurants Technology

The Real Cost of Using Groupon for Restaurants

Is Groupon for Restaurants worth it?

Whether you are a consumer or business owner, you have likely heard of Groupon. Since 2011, Groupon.com has billed itself as a site for thrifty consumers that are looking for a great deal and merchants that want to drive traffic to their stores or build awareness for their brands. Many restaurants have jumped at the chance to offer promos to the site’s nearly 44 million active users. However, before you decide to enter the fray, make sure you know the real costs of using Groupon for restaurant promos. 

Groupon Restaurant Promotions Can Hurt Your Bottom Line 

Customers looking for a deal are likely to find one. But the cost to merchants can be staggering. While there is no cost for restaurants to create an account and share a deal with the Groupon user base, the real damage to the wallet arrives after you make a sale. Though commission rates do fluctuate, Groupon will always take at least 50% of revenue from each sale. Let’s look at this simple example: 

You run a local pizzeria and the business is doing fairly well. You’re interested in broadening your customer base and decide to give Groupon a try to see if you can get customers outside of the local area and maybe even tourists in town. You decide to offer a deal on your medium pepperoni pizzas, which typically cost $20, at a 40% discount to compete with other pizza shops on the site. Customers purchase the deal for $12. Your revenue? $6. 

restaurant promos like groupon diminish the hard work that chefs put in

This Groupon restaurant promo for pizza that you would typically sell for $20 just cost you 70% of revenue. You can calculate the profit yourself since this depends on your mark up, but it’s likely just shy of breaking even. Or, worse still, you might be losing money on the deal. 

The poor pizzaiolo or pizzaioli who put effort into making the delicious pie just had his/her work devalued so significantly. 

Groupon Can Diminish Your Restaurant’s Brand Image

restaurants that use groupon for restaurant promos look cheap

Have you ever visited a restaurant that markets itself like this? “We are a middle of the road eatery that uses discount produce and values quantity over quality. We don’t really care if you come back.” Ridiculous, right? You don’t need to be a marketing maven to recognize the pitfalls of discounting your product or service. By listing your restaurant on Groupon, you run the risk of diminishing your brand. Your high quality standards for service and food will not be recognized as such. The perception will turn to: how can it be that great when it’s so cheap? 

Let’s start with your existing customers. You run the risk of annoying your current clientele by offering your meals to a select few at a discount price. Using the example of the pizzeria, a repeat customer who consistently purchases your pies might wonder why they’ve been getting “ripped-off” this entire time if your food could be had for half the price. And if they knew that you were only taking home half of the revenue from the deal, they would sour on your brand even more. Sure, that’s unlikely, but all it takes is one annoyed customer and your break-even Groupon deal just sent a sure thing to your competitor. 

As for the prospective clients who found you through Groupon, you’ve now been introduced to them as a discount seller right from the start. Groupon customers are rarely repeat customers. Those on the site looking for a deal will look for another when your bargain window runs its course. “That $12 pizza was delicious, but I won’t pay the full $20. Let’s see what other pizza deals I can find.” 

people reaching for the best restaurant promo deal

When the goal of any business is to build sustainable revenue streams, and the cost of acquiring customers is much greater than keeping them, using Groupon to promote your restaurant becomes a brand risk you cannot afford to take. 

Can Groupon For Restaurants Be Beneficial at All? 

Many restaurants do not want to use groupon for restaurant promos

As with any strong marketing plan, diversity of channels is the key to success. The reality is that the pizza example is oversimplified and Groupon can be a part of your restaurant promo strategy. The two most important things to remember are to not put all of your marketing efforts into Groupon and to be smart about the bargain you are offering. Groupon clients are, more often than not, one-time clients and should not command a significant amount of your restaurant marketing spend. Yes, the math starts to make a lot more sense when the 40% discount is 20% or less, but investing in promotions for existing clients is even more cost-effective. Remember, too, that Groupon is not the only restaurant deal site that is out there. Be smart, do your research, and plan for long term success rather than short term marginal gains. 

Looking for a fun way to grow your restaurant business? ChowEasy is a restaurant marketing app that helps locals discover your restaurant by matching their appetite and mood. Get full control of your promos by offering them on YOUR schedule and YOUR terms with your restaurant name revealed ONLY to committed diners. No upfront costs or commitments! Learn more now.

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Dine In Diners Organic & Local Restaurants Trends Uncategorized

The Most Cost-Efficient Plastic Straw Alternative is…

The Most Cost-Efficient Plastic Straw Alternative is...

If you haven’t heard yet, you might want to jump on this new restaurant trend fast. Well, it’s not quite a trend yet but it’s right at the tipping point. There is a movement to ban plastic straws and replace them with sustainable alternatives.

Don’t believe us? Then consider the fact that Starbucks announced plans to eliminate plastic straws by 2020 and that McDonald’s has already started mobilizing plastic straw alternatives in Europe. Then there is the State of Seattle, which jumped ahead of all of us by banning plastic straws back in July 2018!

As you may know, many restaurant trends involve going green such as using biodegradable packaging. It’s become so widespread that almost any restaurant you visit today will have an eco-friendly take-out box. Just like this, plastic straw alternatives are the next to take over the restaurant industry.

Which Plastic Straw Alternative is Best For Your Restaurant?

It takes a whopping 200 years for plastic straws to decompose and 500 million are thrown out daily. That’s a gazillion straws in the ocean over two lifespans.

Whether you care for the environment or not, eco-friendly alternatives are a trend and adjusting to them can help you win over customers. In addition, these alternatives are reusable and can help you actually save on costs.

So which is the most cost-efficient plastic straw alternative? Let’s take a look.

Paper Straws

Plastic straw alternative - paper straws

Paper straws are a relatively cheap alternative to plastic straws that are quite high in supply. They are great for the environment for their fast decomposition time in the ocean of 2-6 weeks and won’t harm wildlife if ingested.

What about on the business side of things? Well, just like the great contradiction of saving the environment by taking from forests, it’s not so brilliant.

The straws actually get a little soggy and alter the taste of your customer’s drink. For this reason, restaurants that use paper straws usually provide multiple straws for one drink. So although paper straws are cheap, they can add up to a more costly option for you and the change in taste can give customers a bad experience.

Bamboo Straws

Plastic straw alternative - bamboo straw

The idea of bamboo straws is undoubtly cool and can really add to the aesthetic of an Asian Fusion or Tiki-themed restaurant. In addition to their cool look they are reusable unlike the paper straws.

Being naturally grown and free of preservatives they also offer many attractive natural benefits. These benefits include being naturally anti-microbrial and highly resistant to rotting.

The strength and durability of bamboo also make it great for use with hot beverages. All-in-all they will save you money because they are cheaper than most alternatives and you can reuse them for a long time.

While they do have many great natural benefits, it may not actually be the right fit for your restaurant. Bamboo straws can actually absorb drinks and alter taste. It can even absorb saliva which would pose a health risk. Also, due to having a smaller hole, it is not ideal for thicker drinks like smoothies. So if you serve mostly water and can dedicate time to clean the straws effectively, it might just work out for you.

Pasta Straws

Plastic straw alternative - pasta straw

Unlike bamboo straws, pasta straws don’t alter the taste and they are more durable than paper straws because they hold their shape up to 3 hours. Their make up of wheat and water make it an ideal alternative for eco-conscious restaurant goers for it’s 100% biodegradability.

The issue with pasta straws however, is that it could be a health risk for those who are allergic to gluten. This makes it an alternative that can’t be catered to every guest and therefore isn’t the most efficient for your budget. And even though 1 pasta straw lasts as long as 3-5 paper straws, it is still a 1-time use alternative.

So even though it may be a better alternative for the environment, it isn’t outstanding for the bank. The goal is to find the plastic straw alternative that hits the sweet spot of benefiting both the green in the world and in your wallet.

Glass Straws

a glass straw in a drink

Glass straws are perhaps the most versatile of them all. They can be made with various colors and withstand both hot and cold beverage temperatures. They also don’t alter taste like paper and bamboo straws do.

All in all, they are a pretty good cost-efficient plastic straw alternative that can save you a lot of money because of their re-usability and easy cleaning. The only real big disadvantage is that, well, they are glass and still breakable. If your kitchen is careful enough, the glass straws may be a great long-term investment.

Metal Straws

metallic straws with cleaners

There are metal butter knives, forks, spoons, and cups so why couldn’t metal straws be a norm? Obviously the strongest of all the straws mentioned in this post, metal straws are reusable and if needed to be disposed of, the most recycle-friendly.

Metal straws do have some drawbacks however. They are very sensitive to temperature and can become hot or cold with the beverage. Hot beverages in particular could pose burn risks and would be a restaurant liability.

What is the Most Cost-Efficient Plastic Straw Alternative?

The best plastic straw alternative that will save your restaurant the most money varies widely across manufacturers since it is still considered a novelty. Regardless of the price differences, we can conclude that reusable straws will be a better long-term investment than single-use straws.

This leaves glass and metal straws the winners of this plastic straw alternative shootout. Both are highly versatile and reusable but have their own unique disadvantages. Which one do you want to use in your restaurant?

Categories
Delivery Diners Organic & Local Restaurants

4 Major Ways To Support Restaurants During COVID-19

an empty restaurant due to COVID-19
The Coronavirus (COVID-19) epidemic has left restaurants and even large cities vacant

Local Restaurants Depend On Your Help

With the recent Coronavirus outbreak, businesses are being struck hard. Social distancing has been ordered to help prevent the spread of the viral outbreak. Though it is completely necessary, it has forced restaurants to close it’s dine-in operations. As a result, the restaurant industry is estimated to lose 15.6 million workers and 1/4 of annual sales. So what can be done to support restaurants during COVID-19?

All restaurants are feeling the weight on their business but a little help from their loyal customers can help! Below are 4 major ways you can help your favorite restaurant during the Coronavirus outbreak.

Order Takeout

Local Restaurant with a 'takeout' sign during COVID-19
Many restaurants are still open for takeout and some are even incorporating it into their operations for the first time ever

Since many restaurants have been forced to shut down, they are forced to modify their business practices. Establishments have now opted to limit orders to drive-thru and take out only.

The pandemic doesn’t have to stop you from having a meal from your favorite restaurant. There is no concrete evidence that the virus can spread through food or the packaging.

Restaurants are coming up with methods for no-contact delivery, meaning food delivery without direct human interaction

For further assurance, you can even opt in for no-contact delivery. With this option, the restaurant will drop it off in a designated spot like in the hallway or front porch. Panera bread even implemented “pickup shelves” where customers pick up orders left on the counter and continue on with their day.

Since restaurants are making sudden adjustments, they are highly likely to update customers via social media. Check their social media pages for new delivery options or something akin to the Panera Bread’s pickup shelves.

Social media post from a local restaurant about their delivery options during the coronavirus outbreak
Social media is the fastest way to get updated on delivery options

Buy Gift Cards

gift cards from local restaurants are a great way to help during the Coronavirus epidemic
“Gift cards are like interest-free loans” – Steve Mchugh, chef and owner of Cured in San Antonio

Stocking up on gift cards is an excellent way you can help your favorite restaurant survive during the Coronavirus outbreak. When you buy, say a $25 gift card, the funds are instantly deposited into the restaurant. The result is like sowing the seeds for recuperation.

Surprisingly, many have been sold lately and restaurant owners have shown appreciative feedback. So go ahead and stock up on some gift cards for future birthday or holiday gifts! Get them for yourself even. If it’s one of your favorite restaurants, chances are you’re going to eat there anyway. You could even use the gift cards to buy merch such as t-shirts or mugs to support the business.

A local restaurants online merch webpage displaying items for sale during COVID-19
Not hungry? You can still use gift cards to buy restaurant merch

Sign A Petition To Support Restaurants During COVID-19

A man signing a petition online to help support restaurants during COVID-19
Online petitions calling for Government action are rallying tons of support

Currently there are many petitions going around to support restaurants during COVID-19 and you can easily contribute. You can find a petition to sign on Change.org. Among these petitions are:

  • A Call for Government action to help support food servers
  • Calls for emergency employment benefits for laid off workers
  • Requests to waive payroll tax
  • Rent and loan abatement requests
  • Permit requests for the delivery of alcohol by the bottle
  • Requests to waive zoning restrictions to allow interaction with potential customers via booths or tables outside

These petitions are quickly rallying up more support. A petition called “Save American Restaurants” for example had over 60,000 signatures just last week. Celebrity chefs like Alice Waters, James Beard, and more are also endorsing these petitions.

Write Positive Reviews and Give 5-Star Ratings

Giving a positive review on listings such as Yelp will help restaurants get a surge of new business as soon as things go back to normal

Here’s a powerful way you can use your time in quarantine to support your favorite restaurant. Positive reviews and ratings on local listing sites like Google and yelp go a long way for staying in business. Now that were encouraged to stay home, why not spend time on writing a quality review? When restaurants re-open, the positive review could help them hit the ground running by attracting a surge of new business.

Choose To Support Restaurants During COVID-19 Today

Is there a restaurant that’s been heavy on your mind (and stomach) during the Coronavirus outbreak? Restaurant owners work hard to host a memorable experience, support their employees and their families. You most likely dine at your favorite restaurant for more than just the food. Local restaurants have been the hub for a host of memorable conversations, budding friendships, and family-bonding. They bring our community to life. Let’s be proactive and give back today!

Categories
Dine In Diners Marketing Organic & Local Restaurants Technology Trends Uncategorized

7 Ways To Attract Millennials To Your Restaurant

Attract Millennials to your restaurant with social media, healthy options, and social responsibility
Social media, health trends, and social responsibility are among a few things that millennials value in a restaurant

According to Forbes, “millennials have over $200 billion in buying power and will make up 75% of the workforce by 2025.” This means that millennials are an important target for restaurants and learning how to reach them will be crucial. So how do you attract millennials to your restaurant? With endless dining options available at the fingertips, you need to stand out but also align with their values. Keep reading to learn 7 things you can do to keep them coming back!

Use High Quality Ingredients

Appeal to the health conscious generation by using high quality ingredients

Studies have shown that Millennials are willing to fork over more money for high quality food. Since healthy eating is a trend more than ever before, be sure to use wholesome ingredients for everything. These include organic vegetables and meats that are free of hormones/anti-biotics. It would also help to emphasize phrases like “sourced locally” and “non-GMO” in the menu.

Boost Social Media Presence

Stay engaged and present in your millennial guests’ lives through social media

Since Millenials and Gen Z are tuned into the world of social media, grab their attention there. Your internet presence speaks volumes to these generations. Promote your restaurant and menu in engaging ways like posting a question or a raffle for a free giveaway. Also leave trails in your restaurant that lead to your social media. A couple ideas include inserting hashtags or your social media handle in menus or cups. Finally, update your directory listings and ask guests for 5-star reviews on Yelp and TripAdvisor.

Prep Food For The Gram

Posting food photos on social media is still a trend and shows no signs of dying

You’ve seen it. Pictures of food being posted by the millions. Food pictures are hot content for Instagram and Facebook feeds so why not use this in your favor? First, you’ll want to make sure the presentation of your dishes are worthy of a photo. Then, take a handful of snapshots yourself and experiment with various lighting edits and filters. Don’t be afraid to spend significant time on these. The photo you select needs to be captivating enough to stop people from scrolling. And you have lots of competition.

Build a Brand and Tell a Story

Fatt Matt’s reinforces their brand through merch items and even their very own BBQ sauce

Your restaurant is a brand and should have a compelling story. Make sure your social media, theme colors, and logo all reinforce the story of your brand. Millennials love their brands and aren’t afraid to endorse them through purchased merchandise. Make T-shirts, stickers, and other merchandise to make them a part of the story. You can somewhat easily attract millennials to your restaurant but a cool story will keep them.

Host An Experience

Create an experience to keep them coming back for more

To keep millennials coming back, you have to transcend beyond just providing a great meal. You have to provide an experience. It’s been shown that millennials prefer to live for new and unique experiences. This priority extends to eating out which you can thank the wave of pop-ups, food trucks, and food festivals for. If you don’t know where to start, just put some heart and soul in the atmosphere. You can use ambiance, art displays, music and aesthetic interior design to help create an experience. Additionally, you can keep them coming back through game nights, live music, art shows, and open mic nights. When in comes down to it, you want to envelop them in an immersive world they can’t to return to.

Have A Unique Menu

Millennials like taking risks with bizarre novelty menu items like the donut burger from “Sublime Donut Burger” in Atlanta

As mentioned in the paragraph before, Millennials live for experiences. This means that novel menu items will go a long way with this generation. This generation is the most diverse and open to new cultural cuisines. With that being said, offer something fusion and even quirky. To top it off, give your dishes distinct names that’ll catch their attention. You don’t want to only offer what millions of restaurants can. For instance, offering only pizza in a market where you can get pizza anywhere. This is why many restaurant chains are closing.

Be Socially Responsible

Millennials intentionally endorse restaurants that aim to protect the environment and support social causes

Being a restaurant that demonstrates corporate responsibility will go a long way. With the accessibility of information through the internet, any news of unethical or controversial actions can be found. Studies show that millennials would rather support businesses that do good and have no hesitancy to boycott. Due to this, establishing a good online reputation and supporting a good cause would be key for longevity. To start, you can make it known that you use biodegradable wear and consistency recycle. “Millennials don’t mind spending more money on things that are good for the planet.”

Take Your Restaurant To The Next Level

Going through the list, it can seem like a demanding task to attract millennials to your restaurant. Though it takes a lot to catch the attention of this generation, your restaurant will improve in many ways. Have fun with it while you become more than just a restaurant, but a brand!

Categories
Diners Restaurants Trends

Whole30, Keto, and Paleo – Demystify The Menu!

“I’m not dieting, it’s a lifestyle!”

-Your health conscious friend

Many Restaurants Are Adapting To Lifestyle Diet Trends – What Are They?

With increased awareness of how different foods affect our biology, many people have adopted Keto, Paleo, and Whole30 lifestyles. These lifestyle diets serve a variety of health-related functions and people with specific needs are infusing them within their everyday life.

Due to their popularity, many restaurants now provide Keto, Paleo, and Whole30 menu options to harmonize with their guest’s lifestyles.

Chipotle for instance, introduced “Lifestyle Bowls” containing ingredients that adhere to the diet regimen of customers following a Keto, Paleo, or Whole30 lifestyle.

It is no question that restaurants are starting to see the value in adapting to popular trends as more people convert. Have you seen these diet options in the menu but don’t know enough about them to place an order? Learn to demystify the menu today!

The Ketogenic Diet

More Fat = Weight Loss

Eat more fat to lose weight? Yes, the healthy kind mind you. Like there are good and bad carbs, there are healthy fats that are preferable to saturated and trans fats.

The ketogenic diet has gained a lot of traction with those who want to lose weight or stay lean. The diet consists of high fat, moderate protein, and low carbs. As little as only 20-50 grams of carbohydrates are consumed daily which forces the body into ketosis.

During ketosis, fat is broken down into ketones, which are then used as the body’s main energy source. In other words, the purpose of a keto diet is to essentially trigger the body to use fats instead of carbohydrates for energy.

The Paleo Diet

Eat like a caveman for optimal health!

Inspired by our paleolithic ancestors, the paleo diet suggests that peak health is obtainable from the hunter-gatherer lifestyle that humans evolved with. It’s followers blame obesity and metabolic diseases on food processing instigated by the Agricultural Revolution.

The paleo diet consists of foods that are rich in lean meats and seafood, accompanied with plenty of fruits and non-starchy vegetables. It is protein-rich, moderate in healthy fats, and low in carbohydrates.

The Whole30 Diet

Identify your trigger foods with Whole30

Cleanse your body. The whole30 diet is all about resetting your metabolic system by eating with a quality over quantity mindset. By temporarily adopting a pattern of quality eating, the body is being cleansed of inflammatory or digestive issues left by certain foods.

Many people participate in the cleanse to help identify the specific foods that are acting as triggers for a particular reaction. The foods to be avoided in a whole30 diet include: Added sugar, legumes, alcohol (cooking and drinking), dairy, soy, and grains.

Ingredients of processed foods such as carrageenan, MSG, and sulfites are also avoided. Lean meat, seafood, eggs, veggies, fruits, and natural fats are sought out in this diet regime.

Will Your Restaurant Menu Adapt To Keto, Paleo, and Whole30 lifestyles?

Even with the endless food options available from a variety of restaurants ranging anywhere from traditional American to fusion, people are restricting themselves in accordance with their specific dietary needs.

Like no other time in history, there is an increased awareness of the foods we are consuming and how it affects our individual bodies. Through an increase in awareness, people have become empowered over specific health limitations in their lives by choosing what to restrict and what to consume more of.

Will we see more restaurants adapt their menus to these trends to accommodate more guests? The people who follow these lifestyle diets constantly face limited options when eating out with friends. By modifying your menu to be Keto, Paleo, or Whole30 friendly, you can help others reach their health goals while increasing your business.

Categories
Diners

Most Popular Ethnic Cuisine Entrees

It is said that america is the melting pot of the world. When it comes to food, this shines truer than ever. We can enjoy crepes for breakfast, grab some Cuban for lunch, and finish with some Chinese for dinner.

Additionally, when someone says “let’s grab some Mexican”, you already know what to expect. Tacos, quesadillas, burritos – the list goes on.

Every culture has its mainstay courses, its core entrees and staple side dishes. Some menus feel incomplete without them.

So below, we have listed the most iconic foods for America’s most popular food cultures / cuisines.

AMERICAN

Cheeseburger & Fries

For better or worse, American cuisine is synonymous with the Cheeseburger. Throw in some fries and you have the epitome of iconic American food.

Hot Dogs

For a time, there were very few things more American than enjoying a Hot Dog at a baseball game. From barbeques, to cookouts, to eating contests, Hot Dogs are truly an American classic.

Pizza

While not technically originating in America, Pizza is certainly heavily American associated, and deserving of a spot on its list.

JAPANESE

Sushi

Technically sushi has been around since 8th century AD, however it only has gotten popular in America since the late 1980s. So popular, that it grosses over 2 billion dollars per year, and things like the California Roll are common names.

Ramen

While sushi is synonomus with Japanese food, ramen comes in a very close second. Even so much that to the untrained eye, many asian noodle soups are mistaken for it.

Honorable Mentions: Teriyaki, Udon, Takoyaki

MEXICAN

Tacos

From fast food places like Taco Bell to speciality Taquerias, tacos are quintessential to any mexican establishment.

Burritos

The rise of restaurants like Chipotle, Moe’s, and Willy’s have proven that burritos are here to stay.

Quesadillas

Whether it’s the standard chicken variety or a custom creation, the quesadilla is an ever popular choice, especially with children.

Honorable Mentions: Guacamole, Salsa, Enchiladas, Fajitas

CHINESE

Orange Chicken / General Tso’s / Kung Pao Chicken

Considered by many to be “American” Chinese food dishes, and rightfully so, as they’re almost non-existent in actual China. Regardless, it’s hard to go to an American Chinese restaurant and not find these on the menu.

Honorable Mentions: Stir Fry, Eggrolls, Fried Rice, Lo Mein, Dumplings

GREEK (Mediterranean)

Gyro

Lamb(or other meats) wrapped in pita bread and tzatziki sauce, the gyro has become a hit classic.

Shish Kebabs

While traditionally made of lamb, kebabs can also be made from pretty much any meat that’s skewered, sometimes with additional vegetables / ingredients.

Honorable Mentions: Hummus, Falafel, Shawarma

CARIBBEAN / JAMAICAN

Jerk Chicken

It would be hard to find a Jamaican restaurant that didn’t serve Jerk Chicken. Made with pimento and habinero, Jerk Chicken is tasty with a bit of heat.

VIETNAMESE

Pho

On a cold day, a nice, hot bowl of pho can hit the spot. Like any soup, the broth plays a vital role, and with pho this is no exception. Rice noodles, soy bean sprouts and thinly sliced beef are also some of the key players here.

SOUTHERN / SOUL FOOD

Fried Chicken

Although clearly not first used or invented in the South, everyone can unanimously agree that fried chicken is as about as southern as it gets.

Fried Okra

When traveling to a state like Louisiana, Georgia, or Alabama, locating fried Okra is not a difficult task.

Honorable Mentions: Fried Green Tomatoes, Cornbread, Gumbo, Grits

ITALIAN

Spaghetti & Meatballs

As old as 5th century AD, Spaghetti is not only an Italian staple, but has become an American one as well.

Chicken Parmesan

Originating in the United States by Italian immigrants, Chicken Parmesan is much, much younger than Spaghetti, as it only became popular in the 1950’s.

Honorable Mentions: Ravioli, Lasagna, Fettuccine Alfredo

KOREAN

Kimchi

Althought it’s not technically a “dish”, some Koreans cannot eat a meal without Kimchi. Essentially fermented cabbage marinated in spices, Kimchi is extremely healthy.

Korean BBQ

Also not quite a single “dish”, Korean BBQ has become popular enough to warrant a spot on this list.

Honorable Mentions: Bulgogi, Bibimbap

INDIAN

Chicken Tikka Masala

Chunks of roasted marinated chicken combined with India’s famous curry is the foundation of this orange dish. The sauce is key here, and usually consists of tomatoes, cream, coconut cream and a variety of spices.

Butter Chicken

Apparently developed in the 1950’s by three restaurant owners, Butter Chicken has become an incredibly popular Indian dish.

FRENCH

Crêpes

Whether they are coupled with syrup, whipped cream, stawberries, Nutella or more, Crepes are a welcomed and iconic French dish.

Honorable Mentions: Souffle, French Onion Soup, RataTouille

CUBAN

The Cuban Sandwich

From Havana Sandwich Shops to places like Jimmy John’s, it’s clear that people like Cuban Sandwiches. Although debated on what a “true” version is, most include sliced roast pork, Swiss cheese, and dill pickles, among other ingredients.

Honorable Mentions: Empanadas, Tamales, Fried Yucca, Plantains

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