We have seen the latest social media trend TikTok everywhere, and it’s another social media marketing tool to use to promote your restaurant. This new app is a GAME CHANGER for restaurant owners, and there are so many incredible ways to let your followers know what’s going on.
Here are some things we know about TikTok:
- It has 100 million monthly active users in the U.S., with an 800% increase in users since 2018.
- It has 50 million daily users in the U.S.
- It has been downloaded over 2 billion times globally.
Now, it’s time for your restaurant to tap into the new social media platform. Restaurants and other places of business have been using TikTok to grow their advertising and marketing through this outlet, specifically after the pandemic when TikTok grew rapidly.
There are many cool features in TikTok that allow you to edit videos and share them with a wide range of people. Creators have access to effects, filters, and songs.
Video is a great marketing tool for your brand and business, and this outlet allows even more content for you to share. TikTok provides user-friendly tools to create short videos. Every user could be a potential ambassador for your brand and spread messages and campaigns about your restaurant.
Share Recipes and Ingredients
Sharing recipes and making cooking videos is a great way to launch your restaurant’s TikTok page. It’s easy to make a video together to create a step-by-step way to make a recipe of your choice; these videos get TONS of likes, comments, and shares.
Users on TikTok love food trends and it’s always something that’s trending on social networks. People love this type of content and hashtags like #food and #foodies will help give your video more views. There are currently over 116.2B views for #FOOD.
#AtlantaFood is also a trendy hashtag considering all the great food options Atlanta is famous for. Check out Atlanta-based cook on TikTok justlex.x showcase her soul food video content that has some serious drool-worthy food clips.
Tips and Tricks
Try chef tips, like demonstrating and teaching fundamental skills like slicing and cutting techniques, or any other technique that can be useful when cooking.
Here’s @cookingwithshereen on TikTok showing you how to cut grapefruit with her quick chef tips.
Introduce Menu Items
Your restaurant menu is continually updating and changing, and TikTok is an excellent way to showcase new or unique items.
Chefs are Trending
Showcasing your chef is the way to go. There are endless chef accounts; a good example is @maxthemeatguy, specializing in meats and creating video content to show off his skills.
Collaborate with Influencers
Teaming up with social media influencers is the new way of promoting your restaurant and business social media profile.
Reaching out to a younger audience is also a good reason to collaborate with TikTok influencers. Chipotle was the first major restaurant to launch on TikTok in 2019 and has had much success with gaining influencers to collaborate with.
Dunkin Donuts followed the trend last October and has been promoting its new drink with influencer D’Amelio, who has more than 90 million followers on TikTok. The partnership promoted its new cold brew, which after marketing on TikTok, sales rose 20% the first day.
Go Behind the Scenes
Take your TikTok audience backstage and behind the scenes of restaurant operations. Giving people a look inside your team and kitchen makes it more personable and a mini-view of your restaurant’s inside. Making your customers feel they are included in something is crucial to create that relationship between owner and diners.
Host a Live Event
It’s important to know that your TikTok account must have at least 1,000 followers to host a live event. Once you’re able to host live events, you’ll realize that it’s a great tool when marketing your brand. Having a class or a mini-lesson series is a fun way to create more content on your account, LIVE.